Ads for your business appear in search results on Yahoo! and other popular web sites.

How does it work?

Ads for your business appear in search results on Yahoo! and other popular web sites.

1. You create an ad to appear in search results.

   • You choose keywords related to the products or services your business sells.
   • You write a text ad to promote your business in search results.
   • You decide the maximum amount you want to pay each time your ad is clicked.

2. Interested customers search for what you sell.

   • When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
   • Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.

3. When customers click your ad, they go to your web site.

   • You pay only when your ad is clicked in search results—not every time it is displayed.
   • The amount you pay is based on the maximum cost-per-click you specified.