Here’s how:

• Place a “Subscribe Here” link on your home page so website visitors can opt in to your mailing list.
• Send email newsletters, promotions or coupons regularly. This generates website traffic and builds customer loyalty.

• Build an opt-in list of people who want to hear from you.
• Create and send email campaigns with easy-to-use templates.
• Encourage your contacts to forward to their friends and family.
• Automatically handle bounced emails and unsubscribe requests.
• Measure the success of each campaign.